Our name is inspired from
a simple yet profound fact. 

On average, you have 29 000 days to live on planet earth.
Our purpose is to support as many people as possible to make their days count. 

It all started with a dinner between
a Philanthropist,
a Happiness research expert
and a Tech billionaire.
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To summarize a full night’s visionary conversation into one sentence: individual growth could be one of the most important tools for impacting our personal and shared future, and a scalable solution is within reach. If they did it together. 

Together has been a theme ever since. 

29k is co-owned by two foundations - Norrsken Foundation and Ekskäret Foundation. We are working with researchers and scientists from Harvard University and the Karolinska institute. 

We have a world class team who are committing their days into building the solution. We have celebrities, moms, musicians, yogies, techies and gamers. We have tweenies and we have artists and we may even have a dog or two. 

And maybe, we have you. 

All of you who in one way or another share this one thing. This abstract something that can’t be touched or weighed - but that is strong enough to unite millions. 

A common belief in the potential of Humans.

Join the movement

You can be an important piece of this puzzle and we are excited to explore how!

Team